Find out about the application process to be a member of Arts Portfolio Wales

An animated explainer video

We worked with Arts Council Wales to develop this 3-minute animation to simplify the Investment Review process. Early on in pre-production, we decided that to separate the animation from the standard 'explainer video' structure, we would base the storyline around two old friends talking in a cafe.

The script went through a few drafts to ensure we had detailed the process in a clear manner whilst also ensuring the animation was aimed at the right audiences who would be eligible.

The storyboard was then developed soon after. We structured the animation around 3 ideas

1. A short introduction showing our main charter Elin in her home studio.

2. A short dialogue scene in the cafe

3. An abstract world of shapes and colours, guided by a large hand representing the Arts Council

The Investment Review