The project began with a 2-week script consultation period between Tree Top and Caerphilly council. The client needed to include every service that the employment team provided. The final format was chosen as a panel gameshow where each 'contestant' explains their predicament and we sidetrack to an animated version of their story.
We developed a character sheet soon after (please see below):
To liven up every 'dream sequence' we decided to implement a dynamic looking 'morphing' style between each set piece. Even though this would be more time consuming than producing a straight forward transition, we realised that these striking and eye-catching movements would work better on social media where the client really wanted the video to take hold: