We worked with Arts Council Wales to develop this 3-minute animation to simplify the Investment Review process. Early on in pre-production, we decided that to separate the animation from the standard 'explainer video' structure, we would base the storyline around two old friends talking in a cafe.
The script went through a few drafts to ensure we had detailed the process in a clear manner whilst also ensuring the animation was aimed at the right audiences who would be eligible.
The storyboard was then developed soon after. We structured the animation around 3 ideas
1. A short introduction showing our main charter Elin in her home studio.
2. A short dialogue scene in the cafe
3. An abstract world of shapes and colours, guided by a large hand representing the Arts Council